Mobile Tracker

Short Codes

Short codes are special telephone numbers (shorter than normal 10 digit mobile numbers) mainly used to receive SMS and Interactive Voice Services. Short codes are widely used for business purposes for consumers to purchase products or to request additional information about a product / service / business. Other than business use, most of the application developers have started opting for short codes for launching interactive SMS services for their customers, employees or any target audience. These services range from information-on-demand, subscription service, SMS based ringtone / games download, SMS contests, opinion polls, SMS based voting services, charity donations and other mobile services.

Short codes are often used with automated services, which can handle instant quires. It can be used by sending message to an associated shortcode number by typing the keyword and message with space seperation. The service then responds to the command appropriately. In ads or in other printed material where a provider has to inform about both the keyword and the short code number. Sample shortcode message format as shown below:

 

<KEYWORD><SPACE><MESSAGE>

eg. FOOSMS Join

 

or just keyword, as below.

 

<KEYWORD>

eg. FOOSMS

 

Short-codes can be classified as shared and dedicated. Dedicated short codes are dedicated to one user, where as shared shortcodes are shared among users and keywords are used to identify one another.

Keyword is a one-word phrase that identifies a product, service, action or business. People text a keyword to a 5 or more digit short code number to receive additional information or to register / join for a service. For example, if a customer texts "FOOSMS" to 57333, the customer will immediately receive an automated text response (this can be setup / edit through a web-based admin control panel provided by the service provider - pullsms.foosms.com is a top player in shared shortcodes).

Short codes are owned by each mobile operators and on an annual basis operators used to provide license. The below list mention the licensee for each shorcode number.

51315 – Wisync Technologies
51515 – AOL Mobile
51516 – AOL Mobile
52121 – Future Telecom
52272 – Mobile2Win India
52424 – Living Media / Aaj Tak / India Today
52455 – Activemedia
52525 – Sony Entertainment Television
52580 – Verity Marketing
52622 – Television Eighteen
52626 – Nei Technologies
52727 – Elation Softnet
52742 – Cricinfo / Cricinfi India
52919 – Radio Indigo / Indigo Mass Communications
53003 – Cellcast / BID2WIN
53030 – One97 / Positive Comsol
53040 – Mumbai Traffic Police
53131 – Unisys Info
53366 – Onyx Mobile
53434 – Webdunia.com
53456 – Mobile Teleshoppe
53536 – ACube Promotion
53636 – Activemedia
53650 – Mid Day
53776 – ESPN
53999 – A & M Communications (JustDial)
53999 – Just Dial
54242 – Hindustan Times
54321 – Sakal Papers
54545 – Sify
54555 – TechShastra
54567 – DNA Networks
54646 – Hungama / Virtual Marketing
54664 – Google
54684 – Netxcell
54767 – Nano Wicore Labs
54848 – Deccan Herald
54959 – Net 4 Nuts
54999 – Tanla Solutions
55040 – J Four Source
55050 – Bharat Matrimony
55352 – Voicegate Technology
55435 – IndiaGames
55454 – BIG FM 92.7
55555 – Nokia India
55599 – Mkhoj
55627 – Inter Solutions
55678 – Handygo
55858 – SUN TV Ltd
56006 – WIFI Network
56060 – Techzone / 6060
56070 – ValueFirst
56161 – Air2Web India
56262 – Air2Web India
56263 – IMI Mobile
56300 – Cellebrum
56363 – Nazara Technology
56365 – Sybase 365
56388 – NDTV
56397 – Hindu Publications
56545 – Suvidha
56555 – Orkut
56566 – Pyro Mobile
56569 – Anand Bazar Patrika
56633 – Tata Sky
56636 – ADCC Research & Computing Center
56644 – Cellcast / Bid2Win
56677 – Cellnext Solutions
56767 – ACL Wireless
56776 – Malayala Manorama
56858 – Flight Raja / Via
56882 – MTV
56886 – eBay
56969 – Rajasthan Patrika
57007 – Mauj / People Infocomm
57070 – Verseas Marketing
57245 – IRCTC Ltd.
57272 – J9 Mobile / Jagran Prakashan
57333 – Rediff India
57337 – MAA Television
57474 – MSN
57575 – Cornershop Entertainment (ZeeTV & PLAY TV)
57777 – Symbiotic
57827 – STAR India
57886 – PhoneyTunes.com
58243 – Yahoo Web Services
58558 – Mobile2Win
58888 – Times Internet Ltd (Indiatimes)
58989 – Four Interactive / AskLaila
58990 – Neo Sports
59595 – GoBindas
59898 – MPOWER
59994 – Blowurmind
59995 – UTV